Continuing Fascination with Nascar...

I was doing my morning navigation through the sports sites looking for material on what's going on in the world of sports. This topic I just couldn't pass up...it's really too good to be true.

Many of you guys are going to be upset with what I am about to write if you haven't heard about it already...Dale Jr. on his way to Hendrick Motorsports might be ditching his longtime sponsor Budweiser. The ink is fresh on a new contract with Sony...I can't seem to find any of the specifics but it sounds like Sony will be the major sponsor for Dale Jr.

Dale Jr's initial comment?

"I'm a big electronics fan. I'm a big computer guy. It's products I can dig."

Profound.

This coming from the guy who is supposed to be "cleaning up his sometimes scruffy image to match that of his teammates."

"I'm a big electronics fan. I'm a big computer guy. It's products I can dig."

I mean, he gave his comments about the signing from a winery in the Napa Valley, which I guess is a step in the right direction for Dale Jr. cleaning up his image. However, to show up for his press conference to announce the signing...he wore an untucked dress shirt and worn jeans — with Puma athletic shoes though he wants to get a deal done with Adidas. And that sweet beard.

When asked about about computers, Jr. said his father wouldn't get him a computer because he felt the internet wouldn't take off. His sister loaned him some money to get one, but Jr's comment about his father and the internet was:

"That's one place he was wrong and I was right. I took a lot of typing classes in high school."

Outstanding.

What really gets me about this is that the biggest name in Nascar had the biggest name in beer as his sponsor. Nascar and beer pretty much go hand in hand. I know I can't watch a race without it. Thanks to Dale Jr, I have to say that when I think of one sponsor to associate with Nascar, it's Budweiser, not Nextel or Sprint or whoever has the rights to put their name on the Cup. What does this mean for Nascar if Dale Jr. isn't racing a Budweiser car? It just doesn't seem right. I mean, how can Jr. really relate to a lot of his fans with this Sony gig...I think Budweiser went a lot better with his image.

"I'm a big electronics fan. I'm a big computer guy. It's products I can dig."

I guess this thing really is quite the business. But apparently Dale Jr. is more in it for the perks.

"The cash is great, but the product is good, too."

This guy is amazing.